If You’re like most small business people, you’ve got a lot of stuff on your to-do list – and don’t rank high on your priorities to explore this cycle of PPC, CTR, and impressions.
But you know that you need to bring your message to your market where they are – online.
Here is a short glossary of 25 Google AdWords Terms you need to get started and increase your conversion rates with your paid campaigns.
Setting Up Google AdWords Terms
- Campaign – An ad campaign on Google AdWords is made up of your ad groups, and has the same budget, campaign type, and your other advertising settings. When you advertise it is usually set-up by you first, and it helps organize your various paid advertising efforts. You can run multiple campaigns at any time with your Google account.
- Ad group – An ad group is a set of your keywords, budget, and targeting methods for a particular campaign within a single campaign. For example, if you are running an advertising campaign for the sale of a shoe, you can create a target group for online sales, women’s shoes, and men’s shoes. Each of your ad groups may have multiple ads.
- Campaign Type – Your campaign type is where you want to see your ads. Google has:
“Search Network only” (meaning Google search only)
“Display Network only” (meaning your ad appears on Google’s Display Network of websites, videos, YouTube, Blogger, and more. Also known as AdSense)
“Search Network with Display Select” (which is a combo of search and display)
If you have a Google Merchant Center account and want to use Product Listing Ads, you can also choose “Purchase” as the campaign type.
Keywords – Keywords are very important in your Google ads. Those are the words or phrase phrases you choose for your ads and will help determine where and when your ad will appear. When choosing your keywords, think like your customer and what they will be looking for when they want your product, service, or offer. Although you can include as many as you like, I suggest a maximum of twenty keywords.
Here’s Google’s explanation of how to build the best keyword list:
- Quality Score – A Quality Score is a measurement from Google based on the relevance of your ad title, description, keyword, and destination URL to the potential customer who sees your ad. A higher quality score can get you better ad placement and lower costs.
- Impressions – An impression measures how often your ad has been shown.
- Ad Rank – Your Ad Rank is the value used to determine where your ad appears on a page. This is based on your Quality Score and your bid amount.
- Mobile Ads – Mobile ads are what your mobile searchers see on their devices. Google AdWords has WAP mobile advertising and “advertising for high-end mobile devices”.
- Ad extensions – Ad extensions are additional information about your business, such as your local address, phone number, and even coupons or additional websites. They appear in blue below your ad description.
General AdWords Rules
- Call to Action (CTA) – A CTA literally means that you want to take your explorer. Your ads have good CTA short, action-oriented words like “buy”, “get”, “act now”, etc.
- Click-Through Rate (CTR) – Your CTR is an important metric in your account settings. It measures how many people see your ad click on your link destination.
- Landing Page – Your landing page is the page on your website on which you are driving traffic from your ad.
- Optimization – Optimization in Google AdWords is like optimization elsewhere in marketing. This means making changes to your advertising that get you high results for your purposes.
- Split Testing – Split testing includes A / B and multivariate testing. It is a method of controlled marketing experiments with the goal of improving your targeted results (such as higher CTR, increased conversions, or even better ranking).
Cost related AdWords rules
- Bid Strategy – Your bid strategy is basically how you determine your bid type for audience engagement with your ads.
- Daily Budget – Your daily budget is what you are willing to spend per day. Your daily cost is based on a daily average per month, so if your day to day changes, don’t worry.
- CPC – Cost-per-click is the most common bid type on Google AdWords. This means that you pay someone every time who actually clicks on your ad. You set your “maximum CPC” bidding process, which means the highest dollar amount for clicks on your ad.
- PPC – Pay-Per-Click is similar to CPC.
- CPM – cost-per-thousand-impressions is a bidding method that estimates your costs based on how many times your ads have been shown (impressions).
- Billing Threshold – Your billing threshold is the level of spending that charges you for advertising costs. This applies to automatic payments, and the threshold level starts at $ 50. It reaches you that within 30 days, you will be billed, and your limit then increases to $ 100 and so on.
Learn more about Google AdWords Billing.
Ad creative rules
- Title – Your ad title is the header of your ad copy. It usually appears in blue when your ad is live.
- Destination URL – Your destination URL is the landing page on which your ad is directed when clicked. Your destination can be a specific page. You can change this for different ads in ad groups. Your audience does not see it in advertising.
- Display URL – Your display URL is what appears in your ad copy. You can keep it simple and clear to increase your brand recognition, trust, and conversion.
- Side advertisement – A side advertisement is an advertisement that appears on the right-hand side of a search engine result page (SERP).
- Top Advertisement – A top advertisement is an advertisement that appears in a shaded box above the organic search results. Note: Your ad will likely appear as both a side ad and a top ad – so write your ad copy to optimize for both.
So finally, if you want to learn more about Google Ads strategy and its valuable impact on business (small or large) or if you want some marketing agency that can run your business ad campaigns than you should definitely take the assistance from professionals of one of the finest Digital Marketing Agency in Gurgaon to solve your problems on advertising campaigns which will in return help you in generating quality conversions.