Google Partnered With Levis and the End Result is "Jacquard Smart Jacket" Worth $350

The "touch Controls" woven to perfection by Google and styled in hands of iconic California clothing maker Levis®, this unique pair together brings  - "Jacquard"  - Your first "Smart CommuterTM Trucker Jacket".  

This wearable technology initiative has a sleeve cuff made of  touch sensitive fabric that can synchronize wirelessly with your smart phone. Thus enabling a plethora of command features using just L/R swipes or taps. This garment allows cyclist to enjoy their ride on bike without breaks to answer calls, change songs, use smart phone GPS functions.

Inside the cuffs of the jacket are arm gesture-sensing threads. These can be wirelessly connected to your phone. With help of Jacquard app it operate via tiny electronics embedded fabric inside sleeve. The application is compatible with Android 6.0.1 or newer, and iOS 10 and newer versions. After downloading the application, it becomes extremely simple to assign the gestures to adjust what swipe up / down and double tap interpret to on your phone.

Words by Google engineer Ivan Poupyrev -

As mentioned on the Google's blog post by lead technology engineer Ivan "it's a jacket. Like any regular denim jacket, you can wash it (just remove the snap tag), it's durable, designed to be comfortable for cycling and it'll keep you warm on and off the bike." This means that the Jacquard - is not just a tech accessory but a fully functional piece of clothing aimed at bicyclists.

The project Jacquard was announced more than two years ago, in Google's annual developers conference in San Francisco. Where the technology giant brought spot light on Levis® Strauss as its first partner in the venture.  Project Jacquard got shape small Google team called Advanced Technology and Projects (ATAP) and it got its name following a Frenchman who invented a type of loom.

Sales begin Today itself on 27 September.

The Jacket is priced at $350 - and is available  in USA select stores. You can order it online after 2nd October from Levis®.  Now, interesting part will be the customers reviews especially the cyclist, whether the Google-Levis® duo have been able to simply their commutes as expected. For more technology updates, and digitalmarketing services sign up for our news letter. 


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