Google Partnered With Levis and the End Result is "Jacquard Smart Jacket" Worth $350

The "touch Controls" woven to perfection by Google and styled in hands of iconic California clothing maker Levis®, this unique pair together brings  - "Jacquard"  - Your first "Smart CommuterTM Trucker Jacket".  

This wearable technology initiative has a sleeve cuff made of  touch sensitive fabric that can synchronize wirelessly with your smart phone. Thus enabling a plethora of command features using just L/R swipes or taps. This garment allows cyclist to enjoy their ride on bike without breaks to answer calls, change songs, use smart phone GPS functions.

Inside the cuffs of the jacket are arm gesture-sensing threads. These can be wirelessly connected to your phone. With help of Jacquard app it operate via tiny electronics embedded fabric inside sleeve. The application is compatible with Android 6.0.1 or newer, and iOS 10 and newer versions. After downloading the application, it becomes extremely simple to assign the gestures to adjust what swipe up / down and double tap interpret to on your phone.

Words by Google engineer Ivan Poupyrev -

As mentioned on the Google's blog post by lead technology engineer Ivan "it's a jacket. Like any regular denim jacket, you can wash it (just remove the snap tag), it's durable, designed to be comfortable for cycling and it'll keep you warm on and off the bike." This means that the Jacquard - is not just a tech accessory but a fully functional piece of clothing aimed at bicyclists.

The project Jacquard was announced more than two years ago, in Google's annual developers conference in San Francisco. Where the technology giant brought spot light on Levis® Strauss as its first partner in the venture.  Project Jacquard got shape small Google team called Advanced Technology and Projects (ATAP) and it got its name following a Frenchman who invented a type of loom.

Sales begin Today itself on 27 September.

The Jacket is priced at $350 - and is available  in USA select stores. You can order it online after 2nd October from Levis®.  Now, interesting part will be the customers reviews especially the cyclist, whether the Google-Levis® duo have been able to simply their commutes as expected. For more technology updates, and digitalmarketing services sign up for our news letter. 
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Tech Giant Google brings new AMP Ad Update for Advertisers

Google offering AdWords user boosted loading AMP pages with new Ad Beta. With this latest update by tech giant, now, you do not have to wait for landing pages to open.
Online audience expects minimum time “nearly a second” to wait for a webpage to open, with new AdWords beta users are able to use fast-loading AMP pages for their search ads. No matter you are finding a nearby restaurant or taxi service, time is key factor in choosing any service online. Online users do not spoil their time in delay of any webpage to open.

New Ad Beta Solved the Loading Page Issues

Nobody likes to wait for a website to load, especially the mobile users are the most impatient ones. While traveling or perfuming an immediate search, users are reluctant to wait, they prefer those webpages, which are onto their console. Moreover, you can be losing a big crunch of website visitors, if your website is taking more than 3 seconds to load. Moreover, a very few website have this loading speed. Even performing routines SEO services with slower loading website gives no results or very late results.
This is especially true in case of Google AdWords Campaign, if you are spending money on an advertisement but Ad is too slow to open. You will no longer stay on that page or go for the services offered.

What Happens when a User Clicks on an Advertisement?

For mobile users, after clicking onto a particular advertisement, the user will be directed to AMP landing page. This page serves as a faster and speedier way for opening an ad, in comparison to routine landing pages. If you are thinking of planning an AdWords campaign, you can know further improve the user experience it with AMP-enabled landing page at the ad level.

Super-Fast Mobile Experience

This is a significant step for advertisers as well as user, as AMP landing pages offers greater chance of converting a user into a customer. This will automatically convert Display ads to AMP Ads format that can load up to 5 seconds faster than regular advertisements. The focus is to ensure the marketing message to be more users centric and seamless.

Hence, in a nutshell, with new Ad Beta you are investing on generating high-converting, ROI ads, particularly focused towards increasing mobile user experience. For more update on PPC management services, and latest updates by Google visit zataksoftech for Pay Per Click Advertising Serivices.

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Tez - New Payment App to be launched by Google in India

Upcoming Monday, 18 September is anticipated for the launch of new Payment Application ‘Tez’ by Google. After, Whatsapp, Uber, and Truecaller now it’s Google jumping into rapidly growing digital payment market in India, by offering its own payment solution exactly when India’s digital currency system is burgeoning. The Caesar Sengupta, vice-president, Next Billion Users, Google will launch “TEZ” at a press conference in New Delhi. As reported by GSMA and Boston Consulting Group, that Indian digital payment market is expected to touch $500 Billion by 2020.

What are the Comments of Tech Giant on the “Tez” launch?

"Tez" (meaning fast in Hindi) is more like Android Pay and when asked about the reports on launch of new payment application Google India replied: “Because fast is better than slow. See you on Monday (18 September).” 

Google new Payment App in India - Google Tez

What is Tez is All About?

Tez will offer a unique yet comprehensive set of payment options to counter the existing payment products for instance Google Wallet or Android Pay. It will be a multi-layered application, going by the reports of The Ken. It will feature a Unified Payment Interface (UPI) that will integrate other consumer payment services, including Paytm and MobiKwik into single window mobile payment system backed by National Payment Corporation of India (NPCI).   
Not just limited to Mobile, according to the Ken Report, ‘Tez’’ will be available both on the play store as an Application, and for desktop, as a Chrome widget. In latest android mobile it will come pre-installed on the operating system.  

What is UPI based Payment option?

UPI payment gateway is launched by NPCI and regulated by Reserve bank of India. This system leverage instant fund transfer between bank accounts on the mobile platform itself. Other big players are too in news to soon launch or already launched their UPI based payment application. Facebook owned Whatsapp is also in news for launching a similar payment application. Moreover, other chat option, WeChat and Hike Messenger already geared up with UPI based payment services. 

Putting it all together –


Surely, it is big deal as Google has spent significant resources developing its services in India. It is also first time that the tech giant has made a big push to launch a payment option on such a huge scale, outside of United States. For more updates on Google services and latest digital marketing services  news stay tuned. 

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Google Killing off the Google Drive by Launching ‘Drive File Stream’ for PC & MAC

Here is another huge announcement by technology Giant for the G Suite users. The company has launched new desktop application “Drive File Stream” that will serve as a replacement for the Google Drive desktop app. Our previous back-up option will be shut down eventually by next year. So all the drive users have good-enough time to plan this switch.

This announcement was made earlier also by Google, about its plans on transition of the application. In the month of July, Google said it would amalgamate its desktop file sync applications for Google Photos and Google Drive into a solo new application called “Backup and Sync”. This will be a part of G suite to end support for the older apps for Mac and PC.


This is a huge enterprise solution offered by the Google, which opened an Early Adopter Program for Drive File Stream at the same time. This will give an enormous enterprise as well as administrative control to the drive users. Therefore, it can be said that it has two applications now, one is consumer centric and other is the enterprise version.
Google Drive shut down

Soon you will see the settings for the “Drive File Stream” will appear in your admin console. This update will be alike for every G Suite user as updated by the Google.  

How Drive File Stream works?

The Drive File Stream saves your disk space and network bandwidth as you store files directly from the cloud storage to your PC. This gives a huge liberty in freeing up your disk space and the network bandwidth. As we know that, since drive files have great synchronisation option, any changes made by any of the collaborator can be automatically saved and updated everywhere. This always gives you the leverage of latest version.
However, with this latest update at this moment, you can make Drive files available for offline retrieval too. This means the cached files will synchronise back to the cloud when you're online. This gives you a latest copy available on all your devices.

Other Benefits Included: 

  • To configure and distribute the solution for their domain
  • Better sync whether you are online or offline
  • You can disable Google Update if you prefer manual updates and settings.

While the Drive File Stream will not go into effect until September 26th, 2017 when the new software becomes accessible to one and all. The older version of software will no longer be supported beginning on December 11th, 2017.  It will be completely shut down by March 12th, 2018 as per the Google declaration. 
For more updates on digital marketing services and to avail, our Google promotion services stay tuned with our latest blog updates. 
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Four Indian Start-ups Raised to Popularity on Foundation of Digital Marketing

One of the biggest challenges faced by any “Start-up” is deciding on their marketing campaign. There is an incredible burden on start-ups to make the most of marketing without compromising quality. Irrespective of what you offer and which industry they are targeting, without a clever marketing campaign, you cannot think of generating any relevant ROI.
Below listed are 4 such flourishing business and their entrepreneurial journey. They have best understood the concept of digital marketing and implemented it with highest level of perfection.  Let’s take a look:

OYO Rooms:

OYO Rooms is the Start-up that needs no introduction. Since the time of its foundation in 2013, by Ritesh Agarwal – a 21-year-old CEO, completely changed the definition of renting a hotel in India. By popularizing the budget hotels and guesthouses on social and digital channels, it made a its place on the top of list.

Digital Marketing services

Paytm:

Vijay Shekar Sharma Launched in August 2010. With the help of social media, Paytm has showed the most interesting brand transformation. Growth of Paytm is the best example to review the role of digital advertising. Paytm reached a vast proportion of their target audience with increased brand awareness and customer engagement to buy & sell products through website. The success is attributed directly to the use of social media and of course YouTube.

Quikr:

India’s online classified ad world got serious shape-up in hands of Pranay Chulet, Mumbai based CEO since its inception in 2008. Some even call it “The Indian Craigslist” with the smart pace it has revolutionized the digital space. Initially started with a broad focus on consumer transactions, it is now biggest fastest and cheapest buying and renting platform. Within this, you can easily buy/sell/rent/find things across a variety of categories, digital marketing has just become a medium for people to be connected with this website.

Jawed Habib:

Jawed Habib is today a well-known figure in the beauty business. He is the man who shaped its brand credibility using supremely interactive digital marketing on social platforms. Jawed has in his own unique way glamourized the hair salon to reach the targeted audience. He setup 50 salons across different cities of India in the first five years, and focused on robust marketing through social channels like Facebook, Instagram and YouTube.  Despite the meteoric growth, Javed still calls himself the local barber from Delhi.

Key Takeaway:

For aforementioned companies, Digital Marketing services have been the perfect ingredient towards building brand credibility. By utilizing the social media, channels and optimizing digital marketing tools these 4 start-ups have magnificently influenced the buying decision of customers. They have touched the deep-founded desires of the customers by engaging them continuously in their brand without burning a hole in their pockets.


About Author: Aarti Chauhan is the author of the more than 100 Articles, newsletters and blog post in the digital marketing. Being an expert digital marketing writer she has rich experience of writing SEO, SMO, PPC blogs, articles and forming website content strategy.

To Know More:   linkedin.com/in/aarti-chauhan-6b3b75a4
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Top 5 reasons to hire an SEO Expert Today to Streamline Your Online Marketing Plans

Most people who are internet savvy perhaps find it easier to do search engine optimization [SEO] themselves. They do not find any need to hire any professional SEO assistance. This may work for some businesses, but in most cases, this is an unqualified for most of web business.
 Marketing is a significant aspect of any business and without the proper marketing strategy a business can fail to reach its online goals. The following are Top 5 reasons why you should hire a professional Search Engine Optimization Company in India to Streamline Your Online Marketing Plans.

1.    Search Engine Optimization Takes Time, Effort, & Dedication

It takes a great amount of time, effort, and devotion to efficaciously complete a search engine optimization campaign. SEO companies usually have dedicated team to work on your project. This gives you a control of your SEO campaign. Moreover, for the progress of your SEO campaign hiring a dedicated team is the unsurpassed reliable option.
SEO Company In India

2.    SEO Tools, Strategy, & Experience Goes a Long Way

The available SEO tools are ever-changing, but most expert SEO's agencies have the appropriate tools which they use to execute reports, such as keyword research, keyword density reports, keyword competition reports, traffic reports, etc.
Professional Search Engine Optimization Company in India create SEO strategies and roadmaps to successfully market your websites with strategic roadmap. SEO strategy is essential for any SEO campaign. Having an experienced SEO professional on your side is always ideal. Qualified SEO's stay up to date with the modern SEO trends and bulletin. By having, an experienced SEO your website can remarkably gain SERP ranking, providing greater Return on Investment (ROI).

3.    Search Engine Optimization Is Not Easy

Search engine optimization is not easy at all. It is not just starting a website and propelling around thousands of links. It is now more about approach, technique, and planning. True search engine optimization experts, stay up to date with SEO algorithm changes and search marketing. Knowing the trends is a significant, right search engine optimization expert use knowledge, talent, methods, and finest practices to effectively market your business online.

4.    SEO Services Do Not Have to be Very Expensive

 Most full SEO campaigns are costly, but comparatively affordable compared to other promoting avenues, such as print publicizing, television advertising, etc. Shop around for SEO Services, which match your advertising budget. Contact - Search EngineOptimization Company in India and SEO to receive a free custom quote.

Search Engine Optimization Company In India

5.    Search Engine Optimization Can Take Your Website to New Heights


It is no secret that having your site rank in the top 10 results on search engines is very gratifying and can deliver you with loads of traffic, if you rank for the correct keywords. SEO can excel your website through the Google ranks and land your website in the top SERP results for nearly any keyword of your choice. It is important that the SEO Company you choose targets top search results for all major search engines. 
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How Revolving Homepage Banner in Your Website Design can Injure your SEO Attempts?

The Homepage rotating banner also known as image carousel, slide shows and faders is the most prevalent website design feature. Many website designers are still unaware of the fact these are ineffective when it comes to SEO. In this blog, you can find justified reasons to remove these sliders now from your website design.
Web design company in delhi

4 Types of SEO Losses you will have to face due to Automatic Carousel Type Banners :

Revolving Homepage Banner can just devastate your homepage badly. They lead to multiple h1 headings, Flash usage, slow page load speed and shallow content.

Alternating Headings

Generally, these carousels are built on HTML5, jQuery or AJAX. The heading in the slider is enclosed around H1 tag. For SEO to be appropriate your H1 should be just one per page. If there is an H1 in banner too, it changes your H1 every time the slide changes. This is not good for Google crawl and devaluates your keyword significance.

Flash Usage

It using Flash content is an SEO blunder. If you are using flash to serve up content on the slider, you must avoid it instantly. Some Best Website DesignCompany in India may think it is a brilliant function, but on the down side, again flash content is not crawled by search engines.  So you must stop it ASAP.

Content Replacement

These carousels just utilized to post low quality content irrelevant for the website. Even some  Revolving Homepage Banner has no content at all. Content is a necessity for ranking for keywords on the Google. It must be quality and SEO optimized. If you have diminutive or no content, you cannot think to rank any of your keyword on Google.

Poor Performance

It is quite clear, that the website loading time increases with adding more complicated and additional stuff. If your website loading time were higher, then your user experience would surely get hurt.   This will affect your search performance too.  

Putting it all together

Revolving Homepage Banner push down your main SEO content. This means the website content won’t even be noticeable by your website visitor and it backfires your SEO efforts negatively. Most Best Website Design Company in India today avoid using sliding Homepage Banner. 

Read also : Boost Online Sales by Choosing Magento as an eCommerce Platform


About Author: Aarti Chauhan is the author of the more than 100 Articles, newsletters and blog post in the digital marketing. Being an expert digital marketing writer she has rich experience of writing SEO, SMO, PPC blogs, articles and forming website content strategy.


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Get your Business Website Customized in Hands of Professional Web Development Company?

Today there is variety type of businesses and they have their unique need and custom feature requirement for their website. There are number of open source and template-based applications available in a market. Vast dedicated communities may support these and satisfying several of varying requirements to suit website. However, they lack some sort of functionality and do not always fit in to one's unique requirements and feature need, to market their products and services in the best possible way. Therefore, they have to seek and find out some better solution.

Secondly the most of the growing startup businesses often have a price constraint when it comes to determine the best solution for their need - WebDevelopment in India or pre designed template based application. Website development requires a little more time and development effort hence cost little higher or more against to using pre-developed template based solution which are generally free or cost considerably lower, but lack flexibility and required capabilities. Template based and do it yourself solution are often not optimized for search engines and keep your website aloof on internet.
However, web development is one of the best thing you can do to ensure success of your business. There are several advantages associated with website development out of which here are the most significant one.
  • It creates a brand identity for your business and makes the best first impression.
  • Template based systems make your website look generic and unprofessional.
  • Custom developed websites offer unique design and features.
  • Custom-built websites can have easy to use interface tailored primarily to one's unique requirements and need.
  • Custom developed websites are easy to extend for any new feature requirement and additional function development.
  • Custom coded websites offer robust capabilities and can have unique personalization features tailored to individual visitor, user and customer.
  • Avoids unnecessary management and interface complexity usually introduced by additional functions offered by template systems that do not ever needed or required for one's own business.
  • Custom built websites are well optimized for search engines tailored to one's business.
  • Custom designed websites are cross browser compatible.
  • Custom developed websites also costs nearly same as of any template based solution. 

Websites developed by professional Website Development India Company is well optimized for search engines so that you can target the right spectators that best suits to your industry. Today most people are using their desktops and smart phones to search for products and services they need, you are more likely to want your website to be optimized for search engines and have better online visibility. A template-based websites are just not optimized for search engines.Read also our previous blog about magento website development Company

Final Thought –

It becomes apparent that custom developed websites are of worth the deal and offer far greater benefit as opposed to any template based or do it yourself websites. It is correspondingly true, that anyone can make website these days but if you want your website to execute the best and you want your business to spread like a viral, you must hire the best Web Development Company in India.


About Author: Aarti Chauhan is the author of the more than 100 Articles, newsletters and blog post in the digital marketing. Being an expert digital marketing writer she has rich experience of writing SEO, SMO, PPC blogs, articles and forming website content strategy.



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Outgrow Your Business Online With Robust and Powerful PPC Strategies

Pay per click has known to be verified method in producing maximum traffic to websites online. It is a significant part to be undertaken by every online business owner. Find out an SEO consultant to carry out your advertisement crusade and reap advantage from real optimization! As a noteworthy aspect of optimization technique, the experts in this arena efficaciously meet all the vital requirements of pay PPC. They let you get the most out of the service with guaranteed acknowledgement and better web positioning.
PPC Management Services India  with zTech

Why PPC Management is so essential?

The answer is that Pay per clicks aid in creating instant traffic and maintenance in a large-scale to withstand it for prolonged period. Here are given some of the PPC management approaches offered by SEO advisors:
  • Account setup
  • Keyword research
  • Promotional development
  • Sponsorship
  • Support page identification
  • Managing bidding
The fundamental feature to Ad-words campaign is to assist you get improved sales and return on investments by altering sales leads. If you are having a website for industry and concerned in Pay per click idea then, you can think of hiring PPC Management Services India for your campaign work done for you.

PPC Management Services India

The professionals occupy a place in the PPC amount and service effective plans to safeguard that you perhaps click on the right page. The remarkably well-informed specialists in the domain put some dynamic activities in the proper form to mark campaign highly fruitful.

The objective of Ad words is to achieve the overall business expenses as well as the appropriate execution of the Pay per click campaign. However, this is not an stress-free chore as the procedure necessitates careful data examination so as to attain at the final conclusions. Thus, it is astute to hire PPC Management Services India who understands all the corners that needs proper attention.

About Author: Aarti Chauhan is the author of the more than 100 Articles, newsletters and blog post in the digital marketing. Being an expert digital marketing writer she has rich experience of writing SEO, SMO, PPC blogs, articles and forming website content strategy.



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Google Assistant Now Launched for iOS users in India Too

Google assistant was launched last year alongside Pixel smartphones; however, its availability was limited to only Pixel smartphones and Google Home. Later, Google also released the Assistant for iOS, again with privileged to just U.S. user.
Well now, if you were anticipating about Google Assistant on your iOS device in India, it is now accessible.   Not just in India, now the other countries like UK, Germany and France too have this most awaited launch.

iOS Devices on which Google Assistant is Available

Google Assistant is intended to function on iPhone and iPads running iOS 9.1 and above. It stores millions of pages and shows the most appropriate results. This application also supports different languages including French, German, Japanese and Portuguese. The iTunes app page declares that the application is now available in UK and India, but it is still not established.

Google Assistant Now Launched in India for iphone

Google Assistant - The Power to make a difference in your Routine Life

The Google Assistant app comes with a widget. If we go by the current reports, replacing Apples’ own Siri voice command from holding down the home button is not possible. In addition, you will not be able to activate Google Assistant on your iOS device by long pressing the home button, as you do on Android smartphones. As this place is reserved for Apple’s Siri.
However, you can trigger the widget anytime you like for assistance.  This makes it goof replacement for voice commands on the iPhone.

The More Advance Feature

The Google assistant has the capability to perform from anything to everything. It can make phone calls, answer queries, perform translation, elucidate terms, play games, set alarm, show stock prices, nearby places, and get flight status too for you. It can show your succeeding meeting from the planner say to your news and can evoke some minor details like a number string, which could be your debit cards pin code.

But, because of the iOS security, it cannot command other applications

Of course, the incorporation on iOS isn’t as good as anticipated in comparison to Android smartphones. This will leave you with limited actionable items that you would otherwise be able to perform on an Android smartphone effortlessly.
However, you still leverage its features like making phone calls, sending SMS, emails, setting reminders, playing music, getting directions and a lot much more than you can imagine. To gain the full benefit you need to have an iPhone, iPad or an iPod Touch which is running iOS 9.1 or above.

For more information of new improvements in iOS application development, checkout Zatak Softech.com 


About Author: Aarti Chauhan is the author of the more than 100 Articles, newsletters and blog post in the digital marketing. Being an expert digital marketing writer she has rich experience of writing SEO, SMO, PPC blogs, articles and forming website content strategy.

To Know More:   linkedin.com/in/aarti-chauhan-6b3b75a4
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